Baby Clothing

Cult-favorite Elwood Clothing has added causal, luxury styles for kids

Cult-favorite Elwood Clothing has added causal, luxury styles for kids

One thing I miss dearly about the Los Angeles fashion scene is the streetwear — especially remastered vintage classics. Elwood Clothing is one of the trailblazing loungewear brands doing nostalgic staples best.

The California store draws inspiration from classic 90s-era looks with butter-soft cotton crewnecks, unisex graphic tees, and sets of monochromatic straight-leg sweats and trademark tees. It’s no surprise that A-listers like Justin Bieber are frequently spotted in Elwood’s creations. Such an expansive portfolio of clean-cut, heirloom-quality silhouettes is sure to attract anyone with a taste for easygoing luxury.

But, the design team at Elwood is still evolving, and the recent capsule collections are a testament to that. After the best-selling Core Collection became a fast favorite, Elwood’s masterminds decided to pilot a Kids Core Collection — stacked with the same comfort, style, and premium features, just dialed down to a smaller package. The latest drop of the Kids Core Collection 2.0 has been refreshed with even more sizes and updated styling, so little ones can rock the heritage look alongside their parents.

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Once upon a time, my teenage self was scrolling through Instagram and snickering at influencers posing in matching mommy and me outfits (often deemed cringe by us without offspring.) But, things change. Now, my shameless, guilty pleasure is coordinating outfits with my 10-month-old daughter. However, I have some parameters; nothing too gimmicky or matchy-matchy. Paired styling must be done tastefully, at best with somewhat toned-down, universally appealing loungey outfits.

Thus, I arrive at Elwood. All styles in Elwood Kids have matching pieces in the standard Core Collection, which is dangerously ideal for families looking to rot together on the couch all day.

The gender-neutral Kids Core Collection offers nine staples, including hoodies, sweatpants, and just-dropped sweat shorts for spring and summer. Sizing ranges from age two to 12 (though, my extra-large baby fit comfortably in the XS). And, the construction is unmatched.

Each piece undergoes a non-toxic dying process, is blended with 100% organic cotton and French terry fabric, garment-washed for a lived-in feel, and finished with fixed drawstrings for a healthy lifespan. Everything is offered in four classic colorways, for lounge sets on rotation. My favorite part about this drop? You’d probably expect a hefty price tag for such an attention to detail, but pieces range between $15 and $40. It’s casual luxury that I can afford.

So, for all those embracing their ‘mommy and me’ era, kiddos in desperate need of functional fashion, and solos hunting for a slice of sentimental 90s wear — Elwood it is. These elevated transitional lounge essentials will quickly become your reliable uniform for all the day-to-day things — early morning coffee runs, cross-city errands, reality TV binge marathons, and everything in between.


A black hoodie on a white background
Elwood

A sweatshirt, but make it super simple — just an oversized fit, dark wash, and slightly tailored, ribbed cuffs.



A white t-shirt on a white background
Elwood

This uncomplicated plain tee can be styled in numerous ways. It’s got all the right touches, including relaxed sleeves and a distressed neck.



A pair of brown sweatpants
Elwood

Sweatpants done right: high-rise, cuffed ankles, and a fixed drawstring for some breathing room. Kids can grow with these sweats.



A black sweater displayed on a white background
Elwood

Baggy with a slightly sporty flair, the Elwood Kids crewneck is ideal for 24-hour wear, from schooldays and outdoor play to bedtime.



A pair of black shorts
Elwood

Meet Elwood’s latest Kids Collection drop – the desirable sweat-short — offered just in time for warmer weather. A convenient back pocket provides storage for the necessities.


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